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Career Arc · Anthony Martin
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Career Arc
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Marketing & communications · Energy transition · Perth, WA
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15+ years · 3 companies · 6 roles
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- Explore
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Marketing & Communications · Perth
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Fifteen years of making energy make sense.
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From billing enquiries to national EV rollouts — a career spent turning complex infrastructure into stories people actually understand.
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15+
Years in market
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3
Energy companies
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$2M+
Annual budgets led
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6
Distinct roles
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+ The arc
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The Career Arc
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One through-line: customer → product → brand → transition
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Present
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Open to Opportunities
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Recently finished a Marketing Advisor role at Pacific Energy. Actively exploring corporate marketing, communications and digital strategy roles in Perth and across WA.
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Now
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Open to what's next
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Just wrapped a Marketing Advisor role at Pacific Energy. Looking for corporate marketing, communications and digital strategy roles across Perth and WA.
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Jun 2025 – Jul 2026
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Jun 2025 – Jul 2026
Marketing Advisor
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Pacific Energy
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Kewdale, Perth WA
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Corporate marketing, digital content, technical communications, major events and marketing AI strategy for a leading energy infrastructure company.
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Pacific Energy
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Kewdale, Perth WA
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Corporate marketing, digital content, technical communications, major events and the company's marketing AI strategy.
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Developed and rolled out a social media strategy and capability content series across LinkedIn and corporate channels
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Defined Pacific Energy's marketing AI strategy and identified practical applications across content, digital workflows and operations
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Led marketing collaboration on the corporate website, named Science and Sustainability Website of the Year at the 2026 Australian Web Awards
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End-to-end marketing delivery for Australian Clean Energy Summit and Pilbara Summit — sponsorship activation, creative, content, logistics
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Translated complex project information into executive comms covering battery storage, remote power, hybrid systems
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Maintained brand voice and visual standards across digital, print, signage, social and event channels
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Built and rolled out a social strategy + capability content series across LinkedIn and corporate channels
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Defined Pacific Energy's marketing AI strategy, mapping practical use across content, digital and operations
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Led marketing on the corporate website — named Science & Sustainability Website of the Year, 2026 Australian Web Awards
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End-to-end delivery for the Australian Clean Energy Summit & Pilbara Summit — activation, creative, content, logistics
Integrated marketing, regulated communications, customer engagement and energy transition programs across WA's regional energy provider.
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Horizon Power
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Perth, WA
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Integrated marketing, regulated communications and customer engagement across WA's regional energy provider.
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Led integrated marketing and customer communication campaigns across digital, social, email, direct mail, television, print and community channels
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Managed annual marketing budgets exceeding $2 million, using research and audience segmentation to prioritise investment
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Led marketing for the WA EV Network — the state's electric vehicle charging infrastructure rollout
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Supported launch of Smart Connect Solar and other distributed energy initiatives
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Directed compliance-critical communications for government price changes, energy concessions and cost-of-living initiatives
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Created the Bright Horizons STEM program, providing solar-powered education kits to remote schools
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Led integrated campaigns across digital, social, email, mail, TV, print and community
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Managed $2M+ annual budgets, using research and segmentation to prioritise spend
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Marketing lead on the WA EV Network — the state's charging infrastructure rollout
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Supported Smart Connect Solar and other distributed-energy launches
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Directed compliance-critical comms for price changes, concessions and cost-of-living
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Created Bright Horizons STEM — solar education kits for remote schools
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- Integrated Campaigns$2M+ BudgetWA EV NetworkEnergy TransitionRegulatory Comms
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Campaigns$2M+ BudgetWA EV NetworkEnergy Transition
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2015 – 2018
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2015 – 2018
Energy Solutions Marketing Specialist
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Synergy
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Perth, WA
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Commercial growth and customer experience across renewable energy products, digital channels and agency management.
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Synergy
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Perth, WA
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Commercial growth and customer experience across renewable products, digital channels and agency management.
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Led development of the SolarReturn proposition from research through launch, contributing to a 40% sales increase in year one
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Managed three-plus creative, digital and media agencies, improving conversion rates by 35% through iterative optimisation
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Mapped the end-to-end solar customer journey, reducing inquiry-to-sale timeframes by 20%
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Converted renewable energy policy, rebates and feed-in tariffs into accessible customer communications across TV, radio, outdoor, social, email and SMS
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Led SolarReturn from research to launch — 40% sales lift in year one
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Managed 3+ agencies; lifted conversion 35% through iterative optimisation
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Mapped the solar customer journey, cutting inquiry-to-sale time by 20%
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Turned policy, rebates and feed-in tariffs into accessible comms (TV, radio, OOH, social, email, SMS)