diff --git a/timeline.html b/timeline.html index 79f149b..20a8297 100644 --- a/timeline.html +++ b/timeline.html @@ -4,389 +4,578 @@ Career Arc · Anthony Martin + -
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Career Arc

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Marketing & communications professional · Energy transition · Perth, WA

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15+ years across 3 companies · 6 roles

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Present
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Open to Opportunities

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Recently finished a Marketing Advisor role at Pacific Energy. Actively exploring corporate marketing, communications and digital strategy roles in Perth and across WA.

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Career Progression

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- Marketing Advisor - Jun 2025 – Jul 2026 +
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Career Arc

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Marketing & communications · Energy transition · Perth, WA

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15+ years · 3 companies · 6 roles
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+ + Explore
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Pacific Energy · Kewdale, Perth WA
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Corporate marketing, digital content, technical communications, major events and marketing AI strategy.
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  • Developed and rolled out a social media strategy and capability content series across LinkedIn and corporate channels
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  • Defined Pacific Energy's marketing AI strategy and identified practical applications across content, digital workflows and operations
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  • Led marketing collaboration on the corporate website, named Science and Sustainability Website of the Year at the 2026 Australian Web Awards
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  • End-to-end marketing delivery for Australian Clean Energy Summit and Pilbara Summit — sponsorship activation, creative, content, logistics
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  • Translated complex project information into executive comms covering battery storage, remote power, hybrid systems
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  • Maintained brand voice and visual standards across digital, print, signage, social and event channels
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- B2B MarketingAI StrategyWeb AwardsEvent ManagementCorporate Comms +
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Present
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Open to Opportunities

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Recently finished a Marketing Advisor role at Pacific Energy. Actively exploring corporate marketing, communications and digital strategy roles in Perth and across WA.

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+ + +
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Jun 2025 – Jul 2026
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Marketing Advisor
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Pacific Energy
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Kewdale, Perth WA
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Corporate marketing, digital content, technical communications, major events and marketing AI strategy for a leading energy infrastructure company.
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  • Developed and rolled out a social media strategy and capability content series across LinkedIn and corporate channels
    • +
  • Defined Pacific Energy's marketing AI strategy and identified practical applications across content, digital workflows and operations
    • +
  • Led marketing collaboration on the corporate website, named Science and Sustainability Website of the Year at the 2026 Australian Web Awards
    • +
  • End-to-end marketing delivery for Australian Clean Energy Summit and Pilbara Summit — sponsorship activation, creative, content, logistics
    • +
  • Translated complex project information into executive comms covering battery storage, remote power, hybrid systems
    • +
  • Maintained brand voice and visual standards across digital, print, signage, social and event channels
    • +
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+ B2B MarketingAI StrategyWeb AwardsEvent ManagementCorporate Comms +
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2019 – Sep 2024
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Marketing Specialist
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Horizon Power
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Perth, WA
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Integrated marketing, regulated communications, customer engagement and energy transition programs across WA's regional energy provider.
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  • Led integrated marketing and customer communication campaigns across digital, social, email, direct mail, television, print and community channels
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  • Managed annual marketing budgets exceeding $2 million, using research and audience segmentation to prioritise investment
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  • Led marketing for the WA EV Network — the state's electric vehicle charging infrastructure rollout
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  • Supported launch of Smart Connect Solar and other distributed energy initiatives
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  • Directed compliance-critical communications for government price changes, energy concessions and cost-of-living initiatives
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  • Created the Bright Horizons STEM program, providing solar-powered education kits to remote schools
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+ Integrated Campaigns$2M+ BudgetWA EV NetworkEnergy TransitionRegulatory Comms +
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2015 – 2018
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Energy Solutions Marketing Specialist
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Synergy
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Perth, WA
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Commercial growth and customer experience across renewable energy products, digital channels and agency management.
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  • Led development of the SolarReturn proposition from research through launch, contributing to a 40% sales increase in year one
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  • Managed three-plus creative, digital and media agencies, improving conversion rates by 35% through iterative optimisation
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  • Mapped the end-to-end solar customer journey, reducing inquiry-to-sale timeframes by 20%
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  • Converted renewable energy policy, rebates and feed-in tariffs into accessible customer communications across TV, radio, outdoor, social, email and SMS
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+ Product LaunchSolarReturnAgency ManagementConversion Optimisation +
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2014 – 2015
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Business Segment Coordinator
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Synergy
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Perth, WA
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Financial and portfolio management, enterprise communications and cross-functional coordination.
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  • Managed Synergy's streetlighting portfolio and resolved $1.3 million in billing discrepancies through detailed contract and process reviews
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  • Introduced stronger reconciliation controls and led cross-functional input into the Annual Review of Products and Pricing
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  • Developed a company-wide communications framework across email, SMS and print for 1M+ customers
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+ Financial ManagementBilling ResolutionEnterprise Comms +
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2012 – 2014
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Assistant Product Manager, Industrial & Commercial
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Synergy
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Perth, WA
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Product and sales development for commercial renewable energy products, digital sales platforms and training.
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  • Developed and launched the Synergy Sellback Program, enabling commercial customers to receive value from exported renewable energy
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  • Created an online sales platform with pricing calculators and training material
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  • Supported sales performance 150% above target through platform and training initiatives
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+ Product DevelopmentSellback ProgramDigital PlatformSales Enablement +
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2010 – 2012
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Billing Officer
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Synergy
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Perth, WA
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Customer billing, enquiry management, dispute resolution and data accuracy in a regulated energy retail environment.
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  • Managed billing enquiries, account corrections and dispute resolution for residential and small business customers
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  • Ensured data accuracy and compliance in a regulated energy retail environment
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+ Customer ServiceBilling OperationsDispute Resolution +
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Education

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University of Western Australia

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Bachelor of Commerce — Marketing & Management
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2005 – 2010
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University of Western Australia

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Bachelor of Arts — History & Politics
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2005 – 2010
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- Marketing Specialist - 2019 – Sep 2024 + +
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Professional Development

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+ IAP2 Essentials of Engagement (2023) + AIM Time Management (2024) + AI in Marketing — RMIT (2019) + ADMA WFH Marketing Masterclass (2020)
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Horizon Power · Perth, WA
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Integrated marketing, regulated communications, customer engagement and energy transition programs.
- -
-
    -
  • Led integrated marketing and customer communication campaigns across digital, social, email, direct mail, television, print and community channels
    • -
  • Managed annual marketing budgets exceeding $2 million, using research and audience segmentation to prioritise investment
    • -
  • Led marketing for the WA EV Network — the state's electric vehicle charging infrastructure rollout
    • -
  • Supported launch of Smart Connect Solar and other distributed energy initiatives
    • -
  • Directed compliance-critical communications for government price changes, energy concessions and cost-of-living initiatives
    • -
  • Created the Bright Horizons STEM program, providing solar-powered education kits to remote schools
    • -
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- Integrated Campaigns$2M+ BudgetWA EV NetworkEnergy TransitionRegulatory Comms -
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+ - -
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- Energy Solutions Marketing Specialist - 2015 – 2018 + +
+

Core Capabilities

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+ Marketing Strategy + Integrated Campaigns + Corporate Communications + Digital & AI Marketing + Brand Management + Stakeholder Engagement + Event Management + Budget Management + Social Media Strategy + Energy Transition
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Synergy · Perth, WA
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Commercial growth and customer experience across renewable energy products, digital channels and agency management.
- -
-
    -
  • Led development of the SolarReturn proposition from research through launch, contributing to a 40% sales increase in year one
    • -
  • Managed three-plus creative, digital and media agencies, improving conversion rates by 35% through iterative optimisation
    • -
  • Mapped the end-to-end solar customer journey, reducing inquiry-to-sale timeframes by 20%
    • -
  • Converted renewable energy policy, rebates and feed-in tariffs into accessible customer communications across TV, radio, outdoor, social, email and SMS
    • -
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- Product LaunchSolarReturnAgency ManagementConversion Optimisation -
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-
- - -
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- Business Segment Coordinator - 2014 – 2015 -
-
Synergy · Perth, WA
-
Financial and portfolio management, enterprise communications and cross-functional coordination.
- -
-
    -
  • Managed Synergy's streetlighting portfolio and resolved $1.3 million in billing discrepancies through detailed contract and process reviews
    • -
  • Introduced stronger reconciliation controls and led cross-functional input into the Annual Review of Products and Pricing
    • -
  • Developed a company-wide communications framework across email, SMS and print for 1M+ customers
    • -
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- Financial ManagementBilling ResolutionEnterprise Comms -
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-
- - -
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- Assistant Product Manager, Industrial & Commercial - 2012 – 2014 -
-
Synergy · Perth, WA
-
Product and sales development for commercial renewable energy products, digital sales platforms and training.
- -
-
    -
  • Developed and launched the Synergy Sellback Program, enabling commercial customers to receive value from exported renewable energy
    • -
  • Created an online sales platform with pricing calculators and training material
    • -
  • Supported sales performance 150% above target through platform and training initiatives
    • -
-
- Product DevelopmentSellback ProgramDigital PlatformSales Enablement -
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- - -
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- Billing Officer - 2010 – 2012 -
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Synergy · Perth, WA
-
Customer billing, enquiry management, dispute resolution and data accuracy in a regulated energy retail environment.
- -
-
    -
  • Managed billing enquiries, account corrections and dispute resolution for residential and small business customers
    • -
  • Ensured data accuracy and compliance in a regulated energy retail environment
    • -
-
- Customer ServiceBilling OperationsDispute Resolution -
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Education

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University of Western Australia

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Bachelor of Commerce — Marketing & Management
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2005 – 2010
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University of Western Australia

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Bachelor of Arts — History & Politics
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2005 – 2010
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Professional Development

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- IAP2 Essentials of Engagement (2023) - AIM Time Management (2024) - AI in Marketing — RMIT (2019) - ADMA WFH Marketing Masterclass (2020) -
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Core Capabilities

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- Marketing Strategy - Integrated Campaigns - Corporate Communications - Digital & AI Marketing - Brand Management - Stakeholder Engagement - Event Management - Budget Management - Social Media Strategy - Energy Transition -
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Anthony Martin · anthony.martinwa.org

Built by the Rhino in the Green Jacket · Jul 2026

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