Phase 3: Career Arc Timeline + Portfolio Microsite + RSS Feed Proxy

2026-07-20 21:30:11 +08:00
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+<html lang="en">
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+<title>Career Arc · Anthony Martin</title>
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+</head>
+<body>
+
+<!-- Hero -->
+<section class="hero">
+  <h1>Career <span>Arc</span></h1>
+  <p class="sub">Marketing &amp; communications professional · Energy transition · Perth, WA</p>
+  <div class="tag">15+ years in energy · 3 companies · 6 roles</div>
+  <div class="scroll-hint">
+    <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M7 13l5 5 5-5M7 6l5 5 5-5"/></svg>
+    <span>Scroll to explore</span>
+  </div>
+</section>
+
+<div class="timeline-wrapper">
+
+  <!-- Now Banner -->
+  <div class="now-banner" style="opacity:0;animation:fadeUp 1s ease-out 0.6s both">
+    <div class="label"><span class="status-dot"></span>Current Status</div>
+    <h2>Open to Opportunities</h2>
+    <p>Recently finished a Marketing Advisor role at Pacific Energy. Actively exploring corporate marketing, communications and digital strategy roles in Perth and across WA.</p>
+  </div>
+
+  <div class="timeline" id="timeline">
+
+    <!-- 1. Pacific Energy -->
+    <div class="timeline-item">
+      <div class="timeline-dot"></div>
+      <div class="timeline-card" onclick="this.querySelector('.details').classList.toggle('open')">
+        <div class="date">Jun 2025 – Jul 2026</div>
+        <div class="role">Marketing Advisor</div>
+        <div class="company">Pacific Energy</div>
+        <div class="location">Kewdale, Perth WA</div>
+        <div class="summary">Corporate marketing, digital content, technical communications, major events and marketing AI strategy for a leading energy infrastructure company.</div>
+        <div class="expand-btn">▼ Show achievements</div>
+        <div class="details">
+          <ul>
+            <li>Developed and rolled out a social media strategy and capability content series across LinkedIn and corporate channels</li>
+            <li>Defined Pacific Energy's marketing AI strategy and identified practical applications across content, digital workflows and operations</li>
+            <li>Led marketing collaboration on the corporate website, named Science and Sustainability Website of the Year at the 2026 Australian Web Awards</li>
+            <li>End-to-end marketing delivery for Australian Clean Energy Summit and Pilbara Summit — sponsorship activation, creative, content, logistics and stakeholder coordination</li>
+            <li>Translated complex project information into executive comms covering battery storage, remote power, hybrid systems and renewable integration</li>
+            <li>Maintained brand voice and visual standards across digital, print, signage, social and event channels</li>
+          </ul>
+          <div class="tags">
+            <span>B2B Marketing</span><span>AI Strategy</span><span>Web Awards</span><span>Event Management</span><span>Corporate Comms</span><span>Social Media</span>
+          </div>
+        </div>
+      </div>
+    </div>
+
+    <!-- 2. Horizon Power -->
+    <div class="timeline-item">
+      <div class="timeline-dot"></div>
+      <div class="timeline-card" onclick="this.querySelector('.details').classList.toggle('open')">
+        <div class="date">2019 – Sep 2024</div>
+        <div class="role">Marketing Specialist</div>
+        <div class="company">Horizon Power</div>
+        <div class="location">Perth, WA</div>
+        <div class="summary">Integrated marketing, regulated communications, customer engagement and energy transition programs across WA's regional energy provider.</div>
+        <div class="expand-btn">▼ Show achievements</div>
+        <div class="details">
+          <ul>
+            <li>Led integrated marketing and customer communication campaigns across digital, social, email, direct mail, television, print and community channels</li>
+            <li>Managed annual marketing budgets exceeding $2 million, using research and audience segmentation to prioritise investment</li>
+            <li>Led marketing for the WA EV Network — the state's electric vehicle charging infrastructure rollout</li>
+            <li>Supported launch of Smart Connect Solar and other distributed energy initiatives</li>
+            <li>Directed compliance-critical communications for government price changes, energy concessions and cost-of-living initiatives</li>
+            <li>Created the Bright Horizons STEM program, providing solar-powered education kits to remote schools</li>
+          </ul>
+          <div class="tags">
+            <span>Integrated Campaigns</span><span>$2M+ Budget</span><span>WA EV Network</span><span>Energy Transition</span><span>Regulatory Comms</span><span>STEM Program</span>
+          </div>
+        </div>
+      </div>
+    </div>
+
+    <!-- 3. Synergy: Energy Solutions Marketing Specialist -->
+    <div class="timeline-item">
+      <div class="timeline-dot"></div>
+      <div class="timeline-card" onclick="this.querySelector('.details').classList.toggle('open')">
+        <div class="date">2015 – 2018</div>
+        <div class="role">Energy Solutions Marketing Specialist</div>
+        <div class="company">Synergy</div>
+        <div class="location">Perth, WA</div>
+        <div class="summary">Commercial growth and customer experience across renewable energy products, digital channels and agency management.</div>
+        <div class="expand-btn">▼ Show achievements</div>
+        <div class="details">
+          <ul>
+            <li>Led development of the SolarReturn proposition from research through launch, contributing to a 40% sales increase in year one</li>
+            <li>Managed three-plus creative, digital and media agencies, improving conversion rates by 35% through iterative optimisation</li>
+            <li>Mapped the end-to-end solar customer journey, reducing inquiry-to-sale timeframes by 20%</li>
+            <li>Converted renewable energy policy, rebates and feed-in tariffs into accessible customer communications across TV, radio, outdoor, social, email and SMS</li>
+          </ul>
+          <div class="tags">
+            <span>Product Launch</span><span>SolarReturn</span><span>Agency Management</span><span>Conversion Optimisation</span><span>Customer Journey</span>
+          </div>
+        </div>
+      </div>
+    </div>
+
+    <!-- 4. Synergy: Business Segment Coordinator -->
+    <div class="timeline-item">
+      <div class="timeline-dot"></div>
+      <div class="timeline-card" onclick="this.querySelector('.details').classList.toggle('open')">
+        <div class="date">2014 – 2015</div>
+        <div class="role">Business Segment Coordinator</div>
+        <div class="company">Synergy</div>
+        <div class="location">Perth, WA</div>
+        <div class="summary">Financial and portfolio management, enterprise communications and cross-functional coordination.</div>
+        <div class="expand-btn">▼ Show achievements</div>
+        <div class="details">
+          <ul>
+            <li>Managed Synergy's streetlighting portfolio and resolved $1.3 million in billing discrepancies through detailed contract and process reviews</li>
+            <li>Introduced stronger reconciliation controls and led cross-functional input into the Annual Review of Products and Pricing</li>
+            <li>Developed a company-wide communications framework across email, SMS and print for 1M+ customers</li>
+          </ul>
+          <div class="tags">
+            <span>Financial Management</span><span>Billing Resolution</span><span>Enterprise Comms</span><span>Cross-functional Leadership</span>
+          </div>
+        </div>
+      </div>
+    </div>
+
+    <!-- 5. Synergy: Assistant Product Manager -->
+    <div class="timeline-item">
+      <div class="timeline-dot"></div>
+      <div class="timeline-card" onclick="this.querySelector('.details').classList.toggle('open')">
+        <div class="date">2012 – 2014</div>
+        <div class="role">Assistant Product Manager, Industrial &amp; Commercial</div>
+        <div class="company">Synergy</div>
+        <div class="location">Perth, WA</div>
+        <div class="summary">Product and sales development for commercial renewable energy products, digital sales platforms and training.</div>
+        <div class="expand-btn">▼ Show achievements</div>
+        <div class="details">
+          <ul>
+            <li>Developed and launched the Synergy Sellback Program, enabling commercial customers to receive value from exported renewable energy</li>
+            <li>Created an online sales platform with pricing calculators and training material</li>
+            <li>Supported sales performance 150% above target through platform and training initiatives</li>
+          </ul>
+          <div class="tags">
+            <span>Product Development</span><span>Sellback Program</span><span>Digital Platform</span><span>Sales Enablement</span><span>B2B</span>
+          </div>
+        </div>
+      </div>
+    </div>
+
+    <!-- 6. Synergy: Billing Officer -->
+    <div class="timeline-item">
+      <div class="timeline-dot"></div>
+      <div class="timeline-card" onclick="this.querySelector('.details').classList.toggle('open')">
+        <div class="date">2010 – 2012</div>
+        <div class="role">Billing Officer</div>
+        <div class="company">Synergy</div>
+        <div class="location">Perth, WA</div>
+        <div class="summary">Customer billing, enquiry management, dispute resolution and data accuracy in a regulated energy retail environment.</div>
+        <div class="expand-btn">▼ Show achievements</div>
+        <div class="details">
+          <ul>
+            <li>Managed billing enquiries, account corrections and dispute resolution for residential and small business customers</li>
+            <li>Ensured data accuracy and compliance in a regulated energy retail environment</li>
+          </ul>
+          <div class="tags">
+            <span>Customer Service</span><span>Billing Operations</span><span>Dispute Resolution</span><span>Regulatory Compliance</span>
+          </div>
+        </div>
+      </div>
+    </div>
+
+  </div>
+</div>
+
+<!-- Education -->
+<section class="edu-section">
+  <h2>Education</h2>
+  <div class="edu-grid">
+    <div class="edu-card">
+      <h3>University of Western Australia</h3>
+      <div class="degree">Bachelor of Commerce — Marketing &amp; Management</div>
+      <div class="year">2005 – 2010</div>
+    </div>
+    <div class="edu-card">
+      <h3>University of Western Australia</h3>
+      <div class="degree">Bachelor of Arts — History &amp; Politics</div>
+      <div class="year">2005 – 2010</div>
+    </div>
+  </div>
+</section>
+
+<!-- Professional Development -->
+<section class="skills-section">
+  <h2>Professional Development</h2>
+  <div class="skills-grid">
+    <span class="skill-tag">IAP2 Essentials of Engagement (2023)</span>
+    <span class="skill-tag">AIM Time Management (2024)</span>
+    <span class="skill-tag">AI in Marketing — RMIT (2019)</span>
+    <span class="skill-tag">ADMA WFH Marketing Masterclass (2020)</span>
+  </div>
+</section>
+
+<!-- Core Capabilities -->
+<section class="skills-section">
+  <h2>Core Capabilities</h2>
+  <div class="skills-grid">
+    <span class="skill-tag">Marketing Strategy</span>
+    <span class="skill-tag">Integrated Campaigns</span>
+    <span class="skill-tag">Corporate Communications</span>
+    <span class="skill-tag">Digital &amp; AI Marketing</span>
+    <span class="skill-tag">Brand Management</span>
+    <span class="skill-tag">Stakeholder Engagement</span>
+    <span class="skill-tag">Event Management</span>
+    <span class="skill-tag">Budget Management</span>
+    <span class="skill-tag">Social Media Strategy</span>
+    <span class="skill-tag">Energy Transition</span>
+  </div>
+</section>
+
+<div class="footer">
+  <p>Anthony Martin · <a href="https://anthony.martinwa.org" target="_blank">anthony.martinwa.org</a></p>
+  <p style="margin-top:0.3rem;font-size:0.7rem">Built by the Rhino in the Green Jacket · Jul 2026</p>
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