Marketing & Communications · Perth

Fifteen years of making energy make sense.

From billing enquiries to national EV rollouts — a career spent turning complex infrastructure into stories people actually understand.

15+
Years in market
3
Energy companies
$2M+
Annual budgets led
6
Distinct roles
The arc
The Career Arc
One through-line: customer → product → brand → transition
Now

Open to what's next

Just wrapped a Marketing Advisor role at Pacific Energy. Looking for corporate marketing, communications and digital strategy roles across Perth and WA.

Jun 2025 – Jul 2026
Marketing Advisor
Pacific Energy
Kewdale, Perth WA
Corporate marketing, digital content, technical communications, major events and the company's marketing AI strategy.
  • Built and rolled out a social strategy + capability content series across LinkedIn and corporate channels
  • Defined Pacific Energy's marketing AI strategy, mapping practical use across content, digital and operations
  • Led marketing on the corporate website — named Science & Sustainability Website of the Year, 2026 Australian Web Awards
  • End-to-end delivery for the Australian Clean Energy Summit & Pilbara Summit — activation, creative, content, logistics
  • Translated complex projects (battery storage, remote power, hybrids) into clear executive comms
B2B MarketingAI StrategyWeb AwardsEvents
2019 – Sep 2024
Marketing Specialist
Horizon Power
Perth, WA
Integrated marketing, regulated communications and customer engagement across WA's regional energy provider.
  • Led integrated campaigns across digital, social, email, mail, TV, print and community
  • Managed $2M+ annual budgets, using research and segmentation to prioritise spend
  • Marketing lead on the WA EV Network — the state's charging infrastructure rollout
  • Supported Smart Connect Solar and other distributed-energy launches
  • Directed compliance-critical comms for price changes, concessions and cost-of-living
  • Created Bright Horizons STEM — solar education kits for remote schools
Campaigns$2M+ BudgetWA EV NetworkEnergy Transition
2015 – 2018
Energy Solutions Marketing Specialist
Synergy
Perth, WA
Commercial growth and customer experience across renewable products, digital channels and agency management.
  • Led SolarReturn from research to launch — 40% sales lift in year one
  • Managed 3+ agencies; lifted conversion 35% through iterative optimisation
  • Mapped the solar customer journey, cutting inquiry-to-sale time by 20%
  • Turned policy, rebates and feed-in tariffs into accessible comms (TV, radio, OOH, social, email, SMS)
Product LaunchSolarReturnAgency MgmtCRO
2014 – 2015
Business Segment Coordinator
Synergy
Perth, WA
Financial and portfolio management, enterprise comms and cross-functional coordination.
  • Ran the streetlighting portfolio; resolved $1.3M in billing discrepancies
  • Introduced stronger reconciliation controls; fed the Annual Review of Products & Pricing
  • Built a company-wide comms framework (email, SMS, print) for 1M+ customers
Financial MgmtBillingEnterprise Comms
2012 – 2014
Assistant Product Manager
Synergy · Industrial & Commercial
Perth, WA
Product and sales development for commercial renewable energy products and digital sales platforms.
  • Launched the Synergy Sellback Program — value for exported commercial renewables
  • Built an online sales platform with calculators and training
  • Drove sales performance 150% above target
ProductSellbackDigital PlatformSales
2010 – 2012
Billing Officer
Synergy
Perth, WA
Customer billing, enquiry management and dispute resolution in a regulated retail environment.
  • Managed billing enquiries, corrections and disputes for residential & SME customers
  • Held data accuracy and compliance in a regulated setting
Customer ServiceOperationsCompliance

What I bring

Marketing Strategy Integrated Campaigns Corporate Comms Digital & AI Marketing Brand & Product Stakeholder Engagement Event Management Budget Management Social Strategy Energy Transition

Education

University of Western Australia

Bachelor of Commerce — Marketing & Management
2005 – 2010

University of Western Australia

Bachelor of Arts — History & Politics
2005 – 2010

Anthony Martin · anthony.martinwa.org

Built by the Rhino in the Green Jacket · Jul 2026