Marketing & communications professional · Energy transition · Perth, WA
15+ years across 3 companies · 6 roles
Present
Open to Opportunities
Recently finished a Marketing Advisor role at Pacific Energy. Actively exploring corporate marketing, communications and digital strategy roles in Perth and across WA.
Career Progression
Marketing AdvisorJun 2025 – Jul 2026
Pacific Energy · Kewdale, Perth WA
Corporate marketing, digital content, technical communications, major events and marketing AI strategy.
Developed and rolled out a social media strategy and capability content series across LinkedIn and corporate channels
Defined Pacific Energy's marketing AI strategy and identified practical applications across content, digital workflows and operations
Led marketing collaboration on the corporate website, named Science and Sustainability Website of the Year at the 2026 Australian Web Awards
End-to-end marketing delivery for Australian Clean Energy Summit and Pilbara Summit — sponsorship activation, creative, content, logistics
Translated complex project information into executive comms covering battery storage, remote power, hybrid systems
Maintained brand voice and visual standards across digital, print, signage, social and event channels
Integrated marketing, regulated communications, customer engagement and energy transition programs.
Led integrated marketing and customer communication campaigns across digital, social, email, direct mail, television, print and community channels
Managed annual marketing budgets exceeding $2 million, using research and audience segmentation to prioritise investment
Led marketing for the WA EV Network — the state's electric vehicle charging infrastructure rollout
Supported launch of Smart Connect Solar and other distributed energy initiatives
Directed compliance-critical communications for government price changes, energy concessions and cost-of-living initiatives
Created the Bright Horizons STEM program, providing solar-powered education kits to remote schools
Integrated Campaigns$2M+ BudgetWA EV NetworkEnergy TransitionRegulatory Comms
Energy Solutions Marketing Specialist2015 – 2018
Synergy · Perth, WA
Commercial growth and customer experience across renewable energy products, digital channels and agency management.
Led development of the SolarReturn proposition from research through launch, contributing to a 40% sales increase in year one
Managed three-plus creative, digital and media agencies, improving conversion rates by 35% through iterative optimisation
Mapped the end-to-end solar customer journey, reducing inquiry-to-sale timeframes by 20%
Converted renewable energy policy, rebates and feed-in tariffs into accessible customer communications across TV, radio, outdoor, social, email and SMS