Corporate marketing and communications professional with 15+ years across three of WA's leading energy organisations. Specialising in integrated campaigns, digital strategy, AI enablement and stakeholder engagement.
I'm a marketing and communications professional with over 15 years of experience across the energy sector — from WA's largest electricity retailer to the state's regional energy provider, and most recently at a leading energy infrastructure company.
I've led integrated campaigns, managed multi-million dollar budgets, launched renewable energy products, built AI marketing strategies, and won national awards for digital content. I bring a commercial mindset, a creative instinct, and a genuine interest in the energy transition.
Led marketing collaboration on Pacific Energy's corporate website, named Science and Sustainability Website of the Year at the 2026 Australian Web Awards.
Defined and implemented a marketing AI strategy covering content generation, digital workflows and marketing operations. Hands-on with LLMs, automation and open-source AI tools.
Led marketing and communications for the state's electric vehicle charging network rollout across regional and remote WA, including community engagement and stakeholder communications.
Led development from research through launch, contributing to a 40% sales increase in year one. Mapped the solar customer journey, reducing inquiry-to-sale timeframes by 20%.
Created a program providing solar-powered education kits to remote schools, combining community engagement with renewable energy education.
Managed end-to-end marketing delivery for the Australian Clean Energy Summit and Pilbara Summit — sponsorship activation, creative, content and stakeholder coordination.