Career Arc

Marketing & communications professional · Energy transition · Perth, WA

15+ years in energy · 3 companies · 6 roles
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Current Status

Open to Opportunities

Recently finished a Marketing Advisor role at Pacific Energy. Actively exploring corporate marketing, communications and digital strategy roles in Perth and across WA.

Jun 2025 – Jul 2026
Marketing Advisor
Pacific Energy
Kewdale, Perth WA
Corporate marketing, digital content, technical communications, major events and marketing AI strategy for a leading energy infrastructure company.
▼ Show achievements
  • Developed and rolled out a social media strategy and capability content series across LinkedIn and corporate channels
  • Defined Pacific Energy's marketing AI strategy and identified practical applications across content, digital workflows and operations
  • Led marketing collaboration on the corporate website, named Science and Sustainability Website of the Year at the 2026 Australian Web Awards
  • End-to-end marketing delivery for Australian Clean Energy Summit and Pilbara Summit — sponsorship activation, creative, content, logistics and stakeholder coordination
  • Translated complex project information into executive comms covering battery storage, remote power, hybrid systems and renewable integration
  • Maintained brand voice and visual standards across digital, print, signage, social and event channels
B2B MarketingAI StrategyWeb AwardsEvent ManagementCorporate CommsSocial Media
2019 – Sep 2024
Marketing Specialist
Horizon Power
Perth, WA
Integrated marketing, regulated communications, customer engagement and energy transition programs across WA's regional energy provider.
▼ Show achievements
  • Led integrated marketing and customer communication campaigns across digital, social, email, direct mail, television, print and community channels
  • Managed annual marketing budgets exceeding $2 million, using research and audience segmentation to prioritise investment
  • Led marketing for the WA EV Network — the state's electric vehicle charging infrastructure rollout
  • Supported launch of Smart Connect Solar and other distributed energy initiatives
  • Directed compliance-critical communications for government price changes, energy concessions and cost-of-living initiatives
  • Created the Bright Horizons STEM program, providing solar-powered education kits to remote schools
Integrated Campaigns$2M+ BudgetWA EV NetworkEnergy TransitionRegulatory CommsSTEM Program
2015 – 2018
Energy Solutions Marketing Specialist
Synergy
Perth, WA
Commercial growth and customer experience across renewable energy products, digital channels and agency management.
▼ Show achievements
  • Led development of the SolarReturn proposition from research through launch, contributing to a 40% sales increase in year one
  • Managed three-plus creative, digital and media agencies, improving conversion rates by 35% through iterative optimisation
  • Mapped the end-to-end solar customer journey, reducing inquiry-to-sale timeframes by 20%
  • Converted renewable energy policy, rebates and feed-in tariffs into accessible customer communications across TV, radio, outdoor, social, email and SMS
Product LaunchSolarReturnAgency ManagementConversion OptimisationCustomer Journey
2014 – 2015
Business Segment Coordinator
Synergy
Perth, WA
Financial and portfolio management, enterprise communications and cross-functional coordination.
▼ Show achievements
  • Managed Synergy's streetlighting portfolio and resolved $1.3 million in billing discrepancies through detailed contract and process reviews
  • Introduced stronger reconciliation controls and led cross-functional input into the Annual Review of Products and Pricing
  • Developed a company-wide communications framework across email, SMS and print for 1M+ customers
Financial ManagementBilling ResolutionEnterprise CommsCross-functional Leadership
2012 – 2014
Assistant Product Manager, Industrial & Commercial
Synergy
Perth, WA
Product and sales development for commercial renewable energy products, digital sales platforms and training.
▼ Show achievements
  • Developed and launched the Synergy Sellback Program, enabling commercial customers to receive value from exported renewable energy
  • Created an online sales platform with pricing calculators and training material
  • Supported sales performance 150% above target through platform and training initiatives
Product DevelopmentSellback ProgramDigital PlatformSales EnablementB2B
2010 – 2012
Billing Officer
Synergy
Perth, WA
Customer billing, enquiry management, dispute resolution and data accuracy in a regulated energy retail environment.
▼ Show achievements
  • Managed billing enquiries, account corrections and dispute resolution for residential and small business customers
  • Ensured data accuracy and compliance in a regulated energy retail environment
Customer ServiceBilling OperationsDispute ResolutionRegulatory Compliance

Education

University of Western Australia

Bachelor of Commerce — Marketing & Management
2005 – 2010

University of Western Australia

Bachelor of Arts — History & Politics
2005 – 2010

Professional Development

IAP2 Essentials of Engagement (2023) AIM Time Management (2024) AI in Marketing — RMIT (2019) ADMA WFH Marketing Masterclass (2020)

Core Capabilities

Marketing Strategy Integrated Campaigns Corporate Communications Digital & AI Marketing Brand Management Stakeholder Engagement Event Management Budget Management Social Media Strategy Energy Transition

Anthony Martin · anthony.martinwa.org

Built by the Rhino in the Green Jacket · Jul 2026